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Learn Now: Instant Articles Bootcamp

Optimize your Instant Articles revenue.

Featuring three modules and a recap, Facebook’s Instant Articles Bootcamp delivers monetization and audience building tactics, product updates, and debunks common myths around Instant Articles. The Speaker Spotlight sessions deliver real-world publishing insights from five best-in-class Instant Articles partners from around the globe.

This course features:
1. Instant Articles theory refresher
2. Speaker spotlight: The Guardian Nigeria and Deutsche Welle
3. Speaker spotlight: Sin Chew Daily, EBC and TheSoul Publishing
4. Instant Articles session recap

It’s recommended to read these articles prior to watching the video series:
+ Malaysian Newspaper Sin Chew Daily Grows Revenue Through Digital Transformation
+ 5 Taiwan Publishers Share Instant Article Strategies to Drive Revenue, Engagement and Traffic
+ The Guardian Nigeria Sees 9x Traffic Increase Through Instant Articles
+ International Broadcaster Deutsche Welle Explains ‘Massive Gain’ With Instant Articles on Facebook

1. Instant Articles Theory Refresher


Growing traffic and reaching revenue goals

Learn about the best practices, latest product updates, monetization and audience building tactics, debunk common Instant Articles’ myths and more.

Presenter: Hedirman Supian, Partner Product Marketing, Media Partnerships APAC

2. Publisher success: The Guardian Nigeria and Deutsche Welle

Learn how these publishers kickstarted Instant Articles initiatives within their organizations, including tips on how to scale and drive engagement across multiple pages.

Publishers: Jelil Adedoyin, The Guardian Nigeria, Sebastian Katth?ve, Deutsche Welle
Moderators: Joanne Williamson, Torsten Beeck (Facebook News Partnerships)

3. Publisher success: Sin Chew Daily, EBC and TheSoul Publishing

Learn how three publishers are utilizing Instant Articles to serve a range of hard news and entertainment content to readers, delivering a consistent revenue stream.

Publishers: Jackal San, Eastern Broadcasting Co., Ltd., EBC News; Lee Chin Tan, Chief Operational Officer, Content & Commercial, Sin Chew Daily; Victor Potrel, TheSoul Publishing (Entertainment)
Moderators: Alex Fenby, Chiman Ng, Anke Mueller (Facebook News Partnerships)



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