Growth, Community & Funding Fundamentals for Diverse Publishers
In this four-part video series, Black and Latinx publishers share key lessons on storytelling, building community, funding journalism, and taking action on social and racial justice. Each module provides actionable tips and tools on how to develop publishers' businesses and storytelling fundamentals.
Blavity COO, Aaron Samuels, shares his organization’s growth path and best practices.
"When I look at community … [I am] accountable to people who are proximate to [me]. 100-years-ago, that meant your neighborhood … or ethnicity within age group … But now … it can mean all the people who are in a Slack channel … Facebook group, or text thread. But the accountability part is still important."
Nicole Cardoza (Anti-Racism Daily) shares practical advice on how journalists are building community on Instagram.
"Change starts when people feel empowered to take these conversations on their own and do the same work we do on Instagram. It’s an avalanche effect: everyone coming together and driving that narrative."
Essence’s VP of experiential, Candace Montgomery, shares how her team transformed the publication’s annual four-day, in-person event into a two-weekend virtual experience.
"How are we integrating new innovative technologies that cut through the clutter? How are we making sure the audience feels a part of the show? What kind of plug-ins can we add to make events more engaging? Those things are key for us, while keeping in mind that we’re just trying to stay ahead of the technology and the integrations."
Washington Post CMO, Miki Toliver King, shares insights about funding high-quality journalism for one of America’s largest and most successful newspapers.
“I have a responsibility, at least in the space that I am in, to work hard to reverse what is systemically happening across media. I have tried to ensure that our candidate slates are as diverse as they need to be and I have refused to make a hire when I didn’t see any diversity in the panel.”