Facebook for Business

Facebook Shops

Sell from anywhere in your customizable online shop.

Facebook Shops make selling online easy.

Customizable collections showcase your featured products.

A single shop experience works on both Facebook and Instagram.

Design features and creative tools help you bring your brand to life.

Keep your online sales going and growing.

A shop on Instagram

A shop on Facebook

Design your shop to reflect your brand.

Customize your collections with the products you want to showcase, and use eye-catching imagery and design elements that build your brand identity. Shop setup is easy and takes just a few minutes.

Instagram Shopping ads

Product tags in feed on Facebook and Instagram

Help people discover your products at scale.

People can access your shop from your Facebook Page, Instagram profile, Instagram Shopping ads or shoppable posts and stories.

You can also add shopping engagement custom audiences to your ad campaigns to reach people who are browsing and buying at your shop.

Facebook Shop

Instagram Shop

Meet customers where they’re already browsing and shopping.

Set up your shop across Facebook apps and your products will be eligible to appear in popular shopping destinations like Facebook Shop and Instagram Shop.

Seamless messaging integration

Drive consideration and sales through conversation.

Shops let customers quickly reach out to you through Messenger, Instagram Direct and soon WhatsApp, to ask questions, get support, track deliveries and more.

Customizing your Facebook Shop is free and simple.

Shops are available to eligible businesses all over the world. Check to see if shops are available in your region and visit Commerce Manager on desktop to create your first collection and set up your shop across Facebook apps.


Manage your catalog.

You can use an existing catalog or set up a new one that works across Facebook and Instagram.

Learn more about catalogs

Set up a shop in Commerce Manager.

Make sure you’ve followed the right steps to set up your shop in Commerce Manager*.

See what you need to get started

Build your collections.

Add products to a collection, and use cover images and collection names that inspire people to see what’s inside.

Learn more about collections

Customize your shop.

Use visuals, brand elements and custom colors to bring your brand to life. Arrange the layout and order of your collections so people see your new and featured collections first.

Learn how to customize shops

Ready to start customizing your new shop?

Checkout on Facebook

Checkout on Instagram

Add checkout for easier buying.

Put the entire shopping journey all in one place with checkout, a quick, easy and secure way for people to buy your products on Instagram and Facebook without leaving the app.

Help people discover more of your products with these shop best practices.

Drive product discovery with every collection.

Add new collections around seasonal events, promotions, upcoming launches or trends you’ve noticed from your followers so people can find more of what they’ll love.

Design your collections for mobile first.

Use full-screen images that work well on mobile, with photography that’s not too cluttered. Write concise descriptions and collection titles that clearly describe the collection and make people want to take a closer look.

Attract more customers with Instagram Stories.

People can get to your shop simply by swiping up on one of your stories on Instagram, where you can showcase your latest collections and build your brand presence.

Get valuable insights from your shop.

View insights from your shop within Commerce Manager to see what’s working and what you can improve.

Example of the commerce manager data for shops

Learn more about selling on Facebook and Instagram with free Facebook Blueprint courses.

Explore more resources

Explore more resources for selling on Facebook.