Facebook Shops make selling online easy.
Customizable collections showcase your featured products.
A single shop experience works on both Facebook and Instagram.
Design features and creative tools help you bring your brand to life.
Keep your online sales going and growing.
Help people discover your products at scale.
People can access your shop from your Facebook Page, Instagram profile, Instagram Shopping ads or shoppable posts and stories.
You can also add shopping engagement custom audiences to your ad campaigns to reach people who are browsing and buying at your shop.
Drive consideration and sales through conversation.
Shops let customers quickly reach out to you through Messenger, Instagram Direct and soon WhatsApp, to ask questions, get support, track deliveries and more.
Customizing your Facebook Shop is free and simple.
Shops are available to eligible businesses all over the world. Check to see if shops are available in your region and visit Commerce Manager on desktop to create your first collection and set up your shop across Facebook apps.
You can use an existing catalog or set up a new one that works across Facebook and Instagram.
Make sure you’ve followed the right steps to set up your shop in Commerce Manager*.
Add products to a collection, and use cover images and collection names that inspire people to see what’s inside.
Use visuals, brand elements and custom colors to bring your brand to life. Arrange the layout and order of your collections so people see your new and featured collections first.
Add checkout for easier buying.
Put the entire shopping journey all in one place with checkout, a quick, easy and secure way for people to buy your products on Instagram and Facebook without leaving the app.
Help people discover more of your products with these shop best practices.
Drive product discovery with every collection.
Add new collections around seasonal events, promotions, upcoming launches or trends you’ve noticed from your followers so people can find more of what they’ll love.
Design your collections for mobile first.
Use full-screen images that work well on mobile, with photography that’s not too cluttered. Write concise descriptions and collection titles that clearly describe the collection and make people want to take a closer look.
Attract more customers with Instagram Stories.
People can get to your shop simply by swiping up on one of your stories on Instagram, where you can showcase your latest collections and build your brand presence.