Drive results with Facebook automotive ads.
Learn how Facebook can help auto brands and dealers sell more cars.
Get the latest marketing guidance for your auto brand or dealership.
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Stay up to speed on the latest industry trends, product offerings and more.
Eliminate friction to make discovering, purchasing and owning vehicles easier than ever.
Drive dealer profitability with the right strategy.
Differentiate your dealership.
78% of US car shoppers planning to purchase a vehicle within 3 months haven’t chosen which dealership they will buy from.1 The “Why Buy Here” strategy can help promote your dealership and differentiate yourself from your competitors.
Reach ready-to-buy consumers.
Facebook is the most frequently used touchpoint throughout the auto customer journey. The ready-to-buy strategy uses advanced machine learning to help capture prospective in-market shoppers who are actively researching online by delivering VIN specific dynamic ads.
Keep customers for life.
Whether they’re looking for a new car or an oil change, Facebook helps you get in touch with new customers and build customer loyalty.
Drive promotions and events.
Generate excitement around test drive campaigns, sponsored events and other key moments at your dealership with event-based ads.
Find everything you need to get started with these strategies in our Automotive Playbook for Dealers.
See how Facebook ads can help you reach more customers.
Reach engaged shoppers with automotive inventory ads
See how auto brands are reaching in-market shoppers with relevant and personalized content.
Learn how to use Facebook advertising to get more leads
Establish stronger connections with potential customers through lead ads.
67%
of auto consumers would be willing to share data with auto brands if it meant a personalized engagement.2
80%
of US auto consumers say that it's important that buying a car be as easy and convenient as possible.3
81%
of auto consumers would like to receive some form of personalized engagement on mobile from their auto brand.4
See how brands are finding success with automotive Facebook ads.
Mercedes-Benz
The luxury automotive company lifted vehicle sales by 10.3% by using the Facebook Pixel to reach customers with more personalized ads.
