Amanotes moves 50% of their inventory to app bidding after seeing an increase in ARPDAU and operational efficiencies
Founded in 2015 and headquartered in Vietnam, Amanotes develops and publishes games that deliver interactive music experiences, primarily for hypercasual and casual gaming audiences. They have a catalogue of over 30 titles, including Magic Tiles 3, Dancing Ballz, and Tiles Hop.
The publisher promotes a large catalogue of games across different markets, as a result, managing their waterfall mediation to achieve the best possible eCPMs, became time consuming and required intense focus.
Amanotes wanted to work with Audience Network to find a solution that would improve their operational efficiency as well as help the team understand and identify the best offers from their ad partners.