Playable ads

Engage game players with an immersive, try-before-you-buy ad experience.

Increase player engagement and revenue

Playable ads are quick-loading, interactive experiences that allow users to try a game before installing it. People who installed an app through a playable ad opened the app 60% more often and were 6x more likely to make an in-app purchase than people who installed through other ads for the same apps.1

Diversify your demand

Add this additional format to your ad experience for a new source of advertiser demand.

Retain your gamers

More engaged audiences mean advertisers are able to reach their campaign objectives.

Boost CPMs

When your audience is engaged, you could earn higher CPMs and more revenue.

Playable ads success stories

These gaming app developers have had success with playable ads on Facebook Audience Network.
Mobilityware logo

Playable ads on Audience Network have enabled us to deliver more interactive experiences to our gamers, which they expect from us. Not only does this help with engagement, our CPMs on interstitials have improved.

- Chandra Hill, VP Monetization, Mobilityware
Xflow logo

When Audience Network offered us a test on playable ads, we were excited about the opportunity and the results did not disappoint. Our CPMs on rewarded video increased by 107% on our app 'Color by Number'! Additionally, the user experience is great as the design informs users when an ad is 'playable'.

- Roman Poleshchuk, Head of Product and Monetization, XFlow

Get started with playable ads

Playable ads can appear on Audience Network as a rewarded video or interstitial experience. The latest version of the Audience Network SDK is required.
1. Source: Facebook Internal Data, January to February 2019

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