Playable ads
Engage game players with an immersive, try-before-you-buy ad experience.
Increase player engagement and revenue
Playable ads are quick-loading, interactive experiences that allow users to try a game before installing it. People who installed an app through a playable ad opened the app 60% more often and were 6x more likely to make an in-app purchase than people who installed through other ads for the same apps.1
Diversify your demand
Add this additional format to your ad experience for a new source of advertiser demand.
Retain your gamers
More engaged audiences mean advertisers are able to reach their campaign objectives.
Boost CPMs
When your audience is engaged, you could earn higher CPMs and more revenue.
Playable ads success stories
These gaming app developers have had success with playable ads on Facebook Audience Network.
Playable ads on Audience Network have enabled us to deliver more interactive experiences to our gamers, which they expect from us. Not only does this help with engagement, our CPMs on interstitials have improved.
- Chandra Hill, VP Monetization, Mobilityware
When Audience Network offered us a test on playable ads, we were excited about the opportunity and the results did not disappoint. Our CPMs on rewarded video increased by 107% on our app 'Color by Number'! Additionally, the user experience is great as the design informs users when an ad is 'playable'.
- Roman Poleshchuk, Head of Product and Monetization, XFlow
Get started with playable ads
Playable ads can appear on Audience Network as a rewarded video or interstitial experience. The latest version of the Audience Network SDK is required.
1. Source: Facebook Internal Data, January to February 2019
Sign up for our newsletter
Sign up to get fresh insights, optimization tips, product updates and more.
Facebook Audience Network 可提升廣告主價值以及通過打造積極的用戶體驗來提升互動，進而幫助發行商和開發者發展業務。請訪問我們的 Facebook 公共主頁，閱讀有關 Audience Network 的第一手新聞資訊。