Here is how revenue from the ads you show is calculated with Audience Network.
What Advertiser Value Means—and Why It Matters to Your Revenue
When you use Audience Network, your app is showing quality ads from Facebook advertisers.
When you help Facebook advertisers achieve their desired objectives with ads, you earn higher CPMs on Audience Network. Some of these advertiser objectives are:
Brand awareness (video only)
Brand awareness (video only)
Intentional audience interaction that leads to real business outcomes for advertisers—like purchases, signups, and other post click and install events—can help you achieve higher CPMs.
It’s also important to know that there are more ways to achieve higher revenue than impressions. With Audience Network, more impressions do not necessarily mean higher revenue because you can potentially achieve more revenue, even if impressions are lower. Because Audience Network ads are more relevant to your audience, you can show fewer, more valuable ads for advertisers, which may also improve your user experience and your CPMs.
Audience Network is one of our best performing ad networks in terms of eCPM, revenue, fill rate and worldwide coverage. In some of our apps, we’re generating double the revenue we see from the next-best performer. We believe that this is only beginning - we plan on growing significantly this year and reaching new monetization records with our ads implementation.
Séverine Payet
HEAD OF IN-APP AD MONETIZATION, EDJING